We understand the importance of showcasing the value of your marketing team's efforts. In today's competitive landscape, it's essential to prove the quantifiable business impact of your campaigns. Unfortunately, many marketers struggle to achieve this, believing their departments are perceived as cost centres rather than revenue centres within their organisations.
In this article, we will explore the metrics that can help you measure the effectiveness of your marketing activities, enabling you to demonstrate your team's impact in 2023 and beyond. Then, we'll introduce Kick Consulting's Marketing Performance Solution, powered by monday.com and Supermetrics, which completely automates your campaign management workflows.
How to measure the effectiveness of your marketing activities?
Paid Conversion Metrics - Measuring Success
Proving the success of your campaigns starts with conversion metrics. These metrics allow you to evaluate the number of people who clicked on your ads and took the desired action, such as becoming a customer or signing up for a free trial. Key metrics to focus on include:
Total Number of Conversions
Click-through Rate (CTR)
Organic Conversion Metrics - Making Your Content Count
Understanding the reach and impact of your organic content is crucial. By tracking metrics like conversion rate, total number of clicks, and click-through rate, you can refine your content strategy and ensure your efforts count.
Return On Ad Spend (ROAS) - Evaluating Advertising Effectiveness
ROAS helps you assess the revenue earned for each dollar spent on paid advertising campaigns. A high ROAS ratio indicates effective campaigns, while a low ratio calls for improvements.
Organic Website Performance - Valuable Insights
Website performance metrics provide valuable insights into audience demographics, visitor sources, and user interactions. Metrics to consider include:
Keyword Rankings - Boosting SEO Performance
Ranking for more keywords in search results increases brand awareness and drives more visitors to your website. Utilise tools like Google Search Console, SEMrush, and Ahrefs to track keyword position, top queries, and changes in keyword rankings.
Social Media Engagement - Resonating with Your Audience
Organic social media engagement metrics help assess how your content resonates with your target audience. Analyse metrics like top posts by engagement, engagement rate, and likes, comments, and shares.
Email Open Rate - Improving Communication
Tracking the number of people who open your marketing emails provides critical information about the effectiveness of your subject lines and content. Identify what works and what doesn't to optimise your email campaigns.
Overall Marketing Impact - The Bigger Picture
While channel-specific metrics are vital, it's essential to understand the overall impact of your marketing efforts. Consider metrics like marketing-qualified leads (MQLs) or sales-qualified leads (SQLs) and attributed revenue to demonstrate your team's value.
To make the most of these metrics and drive better marketing management, consider leveraging monday.com, a powerful Work OS that can streamline your team's workflow and reporting. With monday.com, you can centralise data and automate workflows, gaining a holistic view of your team's work and contributions.
Introducing Kick Consulting's Marketing Performance Solution: Campaign-Data-Driven Workflows!
Is your marketing team struggling to showcase its true value to the organisation?
Are you a marketing agency owner looking to fill the gap between campaign data and making real-time changes?
Tailored specifically for marketing agencies and large marketing departments in professional service firms, our solution is designed to streamline your campaign management and optimise performance in real-time.
Here's how this powerful combination can transform your marketing game:
Automate Your Workflows: Minimise human error and free up time for strategic and creative work by automating routine tasks. Create custom automations tailored to your specific needs, whether it's moving campaigns forward or reviewing requests. Our time-saving automations ensure you can respond swiftly to challenges and opportunities during live campaigns.
Measure Your Success with Key Metrics: Our solution focuses on essential metrics like conversion rate, click-through rate, organic conversions, return on ad spend (ROAS), website performance, keyword rankings, social media engagement, and email open rate. These metrics provide valuable insights into the effectiveness of your marketing campaigns and strategies.
Optimised Performance and ROI: Continuously tweak campaigns in real-time to achieve better performance and maximise return on investment. Detect warning signs and trigger automatic tasks to resolve issues proactively. Say goodbye to manual reviews and analyses – potential problems are identified and addressed promptly, ensuring your campaign stays on budget and generates awesome returns.
Centralise and Collaborate with monday.com: Streamline your entire marketing process, from idea to delivery and beyond, with monday.com. Create automated cross-department workflows, centralise research, collaborate on assets, and visualise your marketing analytics in one place. Our solution ensures all team members are aligned and have complete visibility into campaign progress and strategy.
Scale and Collaborate Efficiently: As your business needs change, our solution adapts with you. Scale your marketing efforts with repeatable and standardised work processes. Collaborate seamlessly within your marketing team and with other departments, partners, vendors, and suppliers. Align all teams around the same strategy, KPIs, and brand guidelines for maximum efficiency and consistency.
Visual Dashboards for Data-Driven Decisions: Make informed choices with real-time actionable data using visual dashboards. Optimise marketing spend, gather teamwork insights, and monitor budgets effectively. Our solution ensures you have the data you need to make the right decisions and improve efficiency over time.
Let Kick Consulting's Marketing Performance Solution transform your team into a revenue-driving powerhouse. Contact Kick Consulting today to learn more about how we can help you reach your marketing goals faster and optimise your business for success. We're here to support you in doing more of what you love – growing your business! Act now and unlock the power of real-time data for marketing success!