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Elena Korolkova Kick Consulting Founder

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monday.com Mass Email Tracking

monday.com have rolled out a feature that lets you track your mass emails right within the Sales CRM platform. It's a game-changer for understanding how well your email campaigns are performing. In this article, we'll dive into why this new feature is beneficial and how it can help you connect with your audience better.


Benefits of monday.com's Mass Email Tracking


Keep Tabs on Campaign Success

Imagine being able to see how successful your email campaigns are in real-time. Well, now you can with Monday.com's mass email tracking feature. It gives you insights into important metrics like open rates, delivery rates, and unique opens. This way, you'll know exactly how well your campaigns are resonating with your audience and make informed decisions to improve them.


Save Time and Work Smarter

monday.com time tracking

No one wants to waste time sending follow-up emails to people who aren't interested, right? With monday.com's email tracking, you can quickly identify who opened your emails and who didn't. This helps you focus your efforts on engaging with the ones who are genuinely interested, saving you time and making your workflow more efficient.



Create Killer Campaigns with Data

Data is king when it comes to marketing. With monday.com's mass email tracking, you get access to valuable insights about your audience. This means you can create targeted and personalised campaigns that really connect with your customers. By understanding their preferences and behaviours, you'll know exactly what kind of content they love, resulting in better engagement and higher conversion rates.


Build Stronger Relationships

monday.com time tracking

Deepening your customer relationships is essential for long-term success. With email tracking, you can better understand your audience and deliver emails that speak directly to them. By sending personalised and relevant content, you'll build trust and loyalty, which leads to stronger connections with your customers.



Measure, Improve, Repeat

We all want to know if our marketing efforts are paying off, right? With Monday.com's mass email tracking, you can measure the results of your campaigns and continuously improve. By keeping an eye on open rates and other important metrics, you'll be able to tweak your email strategies. For example, if you find out that your audience tends to open emails at a certain time, you can schedule your emails accordingly for maximum impact.


monday.com's new mass email tracking feature is a game-changer for anyone looking to boost their email campaigns. It helps you understand how well your emails are performing, saves you time, allows for data-driven campaigns, strengthens customer relationships, and helps you continually improve your results. In a world where billions of emails are sent and received every day, using email tracking is a must if you want to stand out and connect with your audience.


FAQ


How do I start tracking mass emails with monday.com's sales CRM? 

To begin tracking your mass emails, first ensure you have the mass email feature activated in your monday sales CRM. When composing your mass email, select the "email tracking" option at the bottom of the composer before sending. This will enable tracking for that specific email campaign. Do email open rates matter?Yes, email open rates are important because they provide insights into the effectiveness of your email campaigns. By tracking open rates, you can determine how well your emails are resonating with your audience and make data-driven decisions to improve future campaigns.

Where can I find the mass email tracking dashboard? 

What information does the tracking dashboard provide?

What makes Monday.com's sales CRM stand out from other CRM software?

What is considered a good email open rate?

According to a 2022 benchmark report by Mailchimp, the average email open rate across industries is 21.33%. However, specific niches can have varying rates. Here are some examples:Business and finance: 21.56%Consulting: 20.13%E-commerce: 15.68%Legal: 22%Professional services: 21.94%Retail: 18.39%Software: 21.29%



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