Salesforce vs monday.com CRM: Which CRM Is Best for a Growing Business?

When you’re scaling a business, choosing the right CRM isn’t just a tech decision—it’s a business-critical one. Your CRM underpins how your team manages clients, tracks sales, delivers work, and ultimately, how well you operate.

At Kick Consulting, we help businesses streamline their operations using systems that fit the way they work, not the other way around. And when it comes to CRM platforms, we’re often asked the same question:

“Should we use Salesforce, or is monday.com CRM a better fit?”

Both platforms are strong. But they serve very different types of teams, with very different needs. This article breaks down the differences, so you can make the right decision for your business, backed by real insight, not marketing hype.

An Introduction to Salesforce and monday.com CRM

Salesforce CRM

Salesforce is a widely recognised global CRM leader. It’s known for being highly customisable and packed with features, making it popular with large enterprises that have complex sales processes and the internal resources to support them.

monday.com CRM

monday.com CRM is a more agile, modern platform that prioritises usability, fast adoption, and flexibility. Built on the broader monday Work OS, it’s designed to give growing businesses a clear, centralised way to manage leads, workflows, and customer relationships.

Speed of Implementation

Salesforce implementations often span 6 to 12 months—especially if you require multiple integrations or tailored automation. The setup can be powerful but also resource-intensive.

monday.com CRM, on the other hand, is built for speed. With a clear scope and the right implementation partner, most businesses are fully operational within 4 to 12 weeks.

For time-conscious teams, that speed can make all the difference in capturing ROI quickly.

Cost Transparency and Long-Term Value

Salesforce is feature-rich, but it’s also costly. You’ll pay for licenses, implementation partners, developers, add-ons, integrations, and ongoing admin support. These extra layers can dramatically increase your total cost of ownership.

monday.com CRM is more transparent and cost-effective, starting from $30 per seat per month.

Unlike Salesforce, most of monday.com’s functionality comes built-in. That means fewer add-ons and more control over your monthly spend.

Customisation: Flexibility Without Complexity

Salesforce is highly customisable, but those customisations typically require technical specialists or in-house admins. If your business is equipped for that, it can be a powerful asset. But if you’re seeking independence and agility, it may become a bottleneck.

monday.com CRM is designed to be user-configurable. That means your internal teams—non-technical included—can adjust workflows, create automations, and build processes without external help.

This ability to adapt the system on the fly is one of the reasons it resonates so well with modern teams.

Ongoing Support and Scalability

Many Salesforce customers rely heavily on third-party consultants to manage and optimise the system. While these partners are valuable, it can result in a longer feedback loop and increased costs over time.

monday.com CRM offers a more connected support model. As a certified partner, Kick Consulting provides end-to-end service—from design to implementation to training. And because the platform is more intuitive, your team can take ownership sooner and scale faster.

Reporting and Dashboards

Salesforce offers extensive reporting capabilities with deep customisation—ideal for data-heavy businesses that need layered dashboards and complex cross-object analytics.

monday.com CRM takes a more visual and streamlined approach. It gives managers and directors instant visibility into:

• Team workload

• Sales performance

• Client pipeline

• Project statuses

If your team values quick, clear insights over complex reporting structures, monday.com delivers exactly that.

Feature Comparison: Salesforce vs monday.com CRM

Feature	monday.com CRM	Salesforce
Ease of Use	Simple, visual, highly intuitive	Powerful, but complex and rigid
Customisation	Self-managed, flexible workflows	Requires admins and technical support
Automations	Built-in and user-friendly	Often requires developer input
Implementation Time	4–12 weeks (with a partner)	6–12 months (often external-only)
Support	Localised, responsive, partner-led	Global, often offshore, partner-reliant
Integrations	200+ native integrations	Thousands, but many are paid or complex
Reporting	Visual dashboards and performance views	In-depth, highly configurable reporting
Pricing Structure	Transparent and scalable	Variable, often high with add-ons

Which CRM Should You Choose?

Choose monday.com CRM if you:

• Want a system your team will actually use

• Need faster implementation and faster ROI

• Prefer flexibility without the need for technical staff

• Value visual clarity and ease of change

• Want an all-in-one platform for sales, service, and projects

Choose Salesforce if you:

• Have enterprise-level processes and internal resources

• Need highly specific or technical CRM features

• Can support a full-time CRM admin or external consultants

• Require deeply custom, layered reporting functionality

Our Recommendation

In our experience working with mid-sized Australian businesses, monday.com CRM is usually the better fit.

Why? Because it’s:

• Easier to manage

• Faster to implement

• More empowering for teams

• Significantly more cost-effective long-term

When implemented well, monday.com CRM can do everything from client tracking and sales forecasting to project delivery and internal capacity planning.

And with Kick Consulting, you’re not left to figure it out on your own—we guide you every step of the way.

Ready to implement monday.com CRM?

We help businesses implement monday.com CRM in a way that reflects their workflows, their goals, and their industry. No generic templates. No tech overwhelm. Just a tailored system that helps your team perform at its best.

Book a complimentary discovery call and let’s explore how we can build your CRM for growth, without the friction.